THE FIRST STEP of the CATALYST is a competitive analysis. We find your top competitors and then analyze the 3 key aspects: what they are doing that is like you, what they are doing that you may not be doing, and where opportunities lie that could advance your market share. This step guides strategic direction for niches, key sales points, recruiting, and partnering.
NEXT, we look the people in your organizational structure. We take an in depth review of your goals and desired pace for growth, the essential roles and their functions, as well as the culture and style of leadership that will play into the ideal structure for your team. We leverage this information to design powerful strategies for attracting, motivating, and leading key players and teams. With these, you can advance your goals with the ability to identify who to hire and how to train and manage time, talent, and expertise.
THIRD we evaluate financial and economic models to explore opportunities to increase financial effectiveness and profit, add complementary revenues, or raise capital.
Our recommended strategies will revolve around key metrics for how financial assets are used, how financials are communicated and integrated into accountability, and milestones for growth.
FOURTH, we create a vision for impact on the planet by scouting out information about your business, your industry—competition, trends, and innovations—and market needs; we pull together strategies to ignite your organization around your vision. We design strategic approaches that can clarify your vision and measurably increase the impact you desire for your community, your country, and the world—and how you can leverage that impact to also create MASSIVE good-will with your customers and stakeholders.